See where your brand is leaving growth on the table.
One page. Five demand-and-commerce layers, measured against your real competitors — plus the exact questions your buyers are searching that nobody's answering. A 30-second read at the top, the evidence underneath. Free to open the conversation.
Six ways buyers choose a brand — scored, so you can see the openings.
Most brands only watch one or two. The Opportunity Map lines up all six against your category, and frames every gap as upside with the evidence attached — not a report card.
Share of Influence
Your slice of the category's creator earned media vs rivals — the creator-era Share of Voice.
Share of Search
How much of category search demand you own — in absolute volume, across platforms.
TikTok Shop
Your Share of GMV and the efficiency ratios that reveal who's actually winning the shelf.
Visual UGC on-site
Whether creator content is turned into a shoppable on-site experience — or left on the table.
Meta creator ads
How much of your paid creative is whitelisted creator Partnership Ads vs studio ads.
The Intent Gap
The exact questions buyers search mid-decision — and whether your creators answer them.
A leading SA skincare challenger — where they stand, and the upside.
Share of Influence
Share of Search
TikTok Shop
Visual UGC
Meta creator ads
Intent Gap
Anonymised, illustrative example. Your map uses live data for your brand, category and market.
Not just who's big — who's winning, and where they're fragile.
We pull each shop's GMV, units, affiliates and content mix, then compute the efficiency ratios that expose the real story. Here's what that teardown looks like.
| Shop | GMV / mo | Share of GMV | GMV / affiliate video | Product-card % | Live % | Growth |
|---|---|---|---|---|---|---|
| Category leader | $2.4m | 37% | $1,850 | 28% | 34% | +18% |
| Rival A (riser) | $1.6m | 25% | $2,400 | 41% | 9% | +42% |
| Rival B | $1.1m | 17% | $980 | 11% | 63% | −7% |
| Your brand — the opening | $0.3m | 5% | $410 | 6% | 71% | +6% |
The headline isn't the 5% share — it's the gap between share and efficiency: you're propped up by livestreams (71% live) and nearly invisible on the searchable product-card shelf (6%), where durable GMV compounds. Rival A is smaller but converting harder ($2,400 per affiliate video) and growing +42% — the lead is still open. Illustrative figures; your teardown runs on live Kalodata data for your region.
The map opens the conversation. The ANSWERZ engine closes the gap.
Find the intent
Measure live demand and the exact questions buyers search across every platform.
Answer, don't advertise
Brief creators to answer a specific query — an answer brief, not a product brief — optimised to rank.
Boost what converts
Scale winners with Spark Ads and Meta Partnership Ads, preserving the social proof.
Share of search, monthly
Track branded search growth and platform share — and your presence in AI answers.
The levers aren't opinions — they're the most-proven drivers of growth.
market-share growth per year for every +10 pts of excess share of voice.
Share of Search leads market share — the cheapest predictive metric in marketing.
incremental reach from creator Partnership Ads — buyers standard ads never touch.
of store revenue flows through shoppable visual-UGC — a tenth left uncaptured without it.
Get your brand's Opportunity Map.
Tell us your brand, category and market. We build your map — the same six layers, scored against your real competitors — and walk you through the openings.