Influencer marketing campaigns, run end to end.
Tribeez is an influencer marketing agency working across South Africa and Europe. We find the right creators, brief them, manage the content, put paid media behind the best work and report on what people did next.
How an influencer campaign runs.
One team runs the whole campaign, from the first creator shortlist to the final report.
Identify
We start with what your buyers are searching and asking, then shortlist nano, micro and macro creators on audience, content and affinity data, not follower counts alone.
Manage
Briefs, drafts and approvals move through one workflow: creator draft, Tribeez review, client review, published. Your team is not chasing posts.
Content and UGC
Creators publish on their own channels, and the content is licensed so it can be reused in paid media, on social hubs and on product pages.
Amplify and track
The strongest organic posts run as paid media, including Partnership Ads on Meta and Spark Ads on TikTok. Organic and paid results are reported separately.
Convert
We follow what people did next: clicks, time on site, branded search and sales signals, using Search Console, GA4 and Share of Search.
Data behind every creator choice.
Tribeez is the official South African partner for Sprout Social Influencer Marketing, the platform world-class brands use to find, vet and measure creators.
Consolidated creator profiles
Audience, content health and past brand work in one view, before anyone is booked.
Affinity data
Find creators whose audiences already care about your category and your brand.
Tracking and live reports
UTM and pixel tracking with real-time reporting, so you can see what a campaign is doing while it runs.
Competitor monitoring
Track which creators your competitors work with and how their influencer activity performs.
The process, with the numbers.
Two international haircare brands, run through the same five stages in South Africa.
"This Is My Hair"
- Identify40 creators shortlisted, 3 hired.
- Manage17 content drafts through creator, Tribeez and client review.
- Content47 organic posts and 1.4M+ true organic views, paid excluded.
- Amplify8.86% click-through rate on boosted creator content on Meta.
- ConvertAverage Google position moved from 10.6 to 5.8, brand search clicks rose 275% and average order value rose 28%.
Protective Styles
- Identify28 creators shortlisted, 11 hired: 1 macro, 4 mid-tier and 6 micro.
- Manage27 deliverables released in two waves through the same review stages.
- Content29 organic posts and 2.37M organic impressions.
- Amplify11.85% TikTok Ads click-through rate against a 9.0% benchmark, and 7.66% on Meta against 6.5%.
- Convert30,614 people visited the shoppable social hub, with an 18.05% engagement rate against a 2 to 5% benchmark.
420+ Soulfluencers cast, briefed and live, 849 pieces of creator content and 563K engagements. Bronze at the Bookmarks 2026. With Joe Public and Juno Media. Read the case study
Ten creators, one hub. 65K+ clicks to the campaign site, and a third of visitors took an action.
365K+ engagements across TikTok, Instagram, Facebook and YouTube, from one idea cut for every platform.
South African and global brands.
One creator network, two continents.
Influencer marketing in South Africa
Six years running influencer marketing campaigns for South African brands, with on-the-ground knowledge of the local creator landscape and leading influencer marketing technology behind it.
Influencer marketing in Europe
Creator and influencer campaigns for European brands, run from our Netherlands base across the Benelux and beyond. The same team, tools and measurement, for brands that sell in more than one market.
Influencers are one part of the creator strategy.
Join the tribe
Are you a creator? Get access to the Tribeez Social Creator Portal.
For creatorsInfluencer marketing, answered.
How do you choose influencers for a campaign?
By fit, not follower count. We look at who a creator's audience really is (location, age and interests), the quality and consistency of their content, and their past brand work. That is checked in Sprout Social Influencer Marketing data, then reviewed by a team that knows the local creator landscape.
Do you work with nano and micro influencers?
Yes. Most programmes mix sizes: macro creators for reach and authority, micro and nano creators for trust and volume of content. For Chicken Licken we cast, briefed and managed more than 420 creators in one campaign.
Which platforms do you run influencer campaigns on?
TikTok, Instagram, YouTube and Facebook. The same creator content is then reused in paid media and on product pages, so it keeps working after the posts go live.
Can you work alongside our creative or media agency?
Yes. We run influencer campaigns client-direct and with agency partners. The Chicken Licken campaign, for example, was delivered with Joe Public and Juno Media.
Do you run influencer campaigns outside South Africa?
Yes. We run creator and influencer campaigns for European brands from our Netherlands base, across the Benelux and beyond. One team, one set of tools and one way of measuring covers both markets.
How do you measure an influencer campaign?
Beyond reach and engagement rate. We report what people did next: saves, shares, clicks and time on site. Then we track demand with Share of Search, which shows whether more people are searching for your brand against competitors.
Ready to build your tribe?
Tell us the brand, the market and what you need the campaign to do. We will come back with creators, a plan and a way to measure it.