Influencer marketing case studies.
Creator and influencer campaigns for brands across Africa and in Europe, reported on what people did next: views, saves, shares, clicks and time on site.
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Big ideas need big tribes.
Chicken Licken wanted to take Soul Food to the world, so we built the tribe to carry it: 420+ Soulfluencers, cast, briefed and live in record time.
The creators' own videos then became the campaign landing page, so the content kept working after the posts went live.
Always on. Every month.
Instead of one burst, creators posted for MTN every month from February to August. Fresh proof in the feed all year, and every month's results shaped the next brief.
Every month, two kinds of proof.
Jet Home doesn't run one big campaign. Since May 2026, its creators get a new brief every month, and every brief asks for two kinds of content. Inspiration shows what a Jet Home space can look and feel like. Answerz opens with a question buyers actually search for, like "How to style a cosy living room for winter?" or "How do I make my bathroom feel expensive without spending a lot of money?", and answers it on camera.
Because it runs every month, every month's results shape the next brief. The mix moves: Answerz brought in 42% of views in May and 78% in August. Across the programme, posts that open with a question average 22%+ more views than the rest, and get more saves and shares.
Your brand next?
From page two to page one.
Jon Renau is a premium wig and topper brand in a category that carries stigma. We shortlisted 40 South African creators and contracted three who live the hair-loss story, then let them tell it in their own words.
The best posts were boosted from the creators’ own handles and republished as shoppable video on the client’s site. People watched, then went to Google and typed the brand name.
A pizza relaunch, 14M views deep.
Creators showed the new, bigger, cheesier Classic and Familia ranges, then the best posts were boosted across TikTok, Instagram and Facebook.
Creator content first.
Cantu wanted its Protective Styles range shown inside real hair routines. We hired 11 creators across three tiers, one macro, four mid-tier and six micro, and published in two waves over five months.
Paid media went only behind content that had already proven itself, and every channel pointed to one shoppable hub. Every paid channel beat its benchmark.
Your brand next?
The whole Black Friday in your hands.
Five creators turned Game's month-long Black Friday into content people actually watched, on TikTok, Instagram and Facebook.
Meanwhile in South Ahh.
Sir Fruit turned 40 and asked us to capture the heart and soul of the country. Ten creators, one hub, and a country that showed up.
Creator content as the campaign, not a bolt-on: the films drove people to a campaign site where they stayed and took part.
55K clicks to a creator content hub.
Creators made the content, boosting sent people to one hub of their videos, and people stayed to watch more.
Your brand next?
A meal for every moment.
Real creators, real kitchens, real moments, from date night at home to movie night with the crew.
One idea, cut for every platform: live across TikTok, Instagram, Facebook and YouTube.
The gift, sorted before the party.
Toy Kingdom's range delivered by Mr D in 60 minutes. Creators showed the moment it matters to a parent.
Half the engagement rate. 5x the shares.
Two creators, one hotel, the same number of views. One delivered a 15% engagement rate, the other 6.5%. Most campaign reports would call that a clear win and move on. Then we looked at what people did next.
For the creator with the lower engagement rate, 1 in 7 engagements was a share. For the other it was 1 in 86. Likes show who enjoyed it. Saves and shares show who is planning to go.
Your brand next?
Helios launch: one family, 712K views.
Four creators across Instagram, TikTok, YouTube and Facebook launched Hydrofire. The Benekes alone drove 712K views, one Reel reaching 361K.
Hand creators the mic. Watch the numbers move.
Nando's has one of the sharpest brand voices in South Africa. For 2023 the brief was to stop guarding it and hand it over. A cohort of 16 creators took on four national promotions: What Saucery Is This? for Easter, Hot Pot for Mzansi's Hot Plots in winter, Pull the Stick Out in spring and Oversharing for the festive season. Each creator told the joke in their own way, to their own audience.
Tribeez sourced, briefed and managed the creators alongside VML. The content built both awareness and conversion, and it was designed to make the meal feel familiar enough to order. Nando's own TikTok and Instagram audiences more than doubled over the year, and the programme returned more than it cost.
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More creator content and campaign films from the Tribeez network.