Answerz by Tribeez Your creators are building awareness.
But who's capturing the purchase? Answerz is Tribeez's Intent Creator Marketing service — engineered so your brand appears when buyers are actively searching for what you sell.
Book a discovery call See how it works
74% of Gen Z use TikTok for product search before buying
77% of TikTok users search for more info after seeing creator content
3× higher conversion when creators answer intent questions
62% of purchases on TikTok begin with a search — not a scroll
The problem
The gap most brands are missing
Most creator campaigns are built for Discovery — impressions, reach, brand recall. That's valuable. But there's a second moment brands consistently miss: the evaluation phase, when a buyer is actively searching for answers.
🔍

Social search is the new Google

TikTok and Instagram are now the first stop for product research. Buyers type "best wig for beginners" or "is [brand] worth it" — and they buy based on what they find.

📢

Discovery content doesn't show up here

Awareness-led creator content is not built to rank in search. It doesn't answer intent questions. So your brand creates the appetite — and a competitor captures the sale.

🎯

Answerz closes the loop

We brief, cast, and manage a second layer of creator content specifically engineered to appear when your buyer is mid-evaluation — and to convert.

How it works
A three-phase intent engine
Runs alongside your existing awareness campaigns — not instead of them.
1
Signal

Find the intent questions

We use MyTelescope to pull live search demand from TikTok, Instagram, YouTube, Google and 9 other platforms — surfacing the exact questions your buyers are typing.

  • Real-time social search data
  • Category-level demand mapping
  • Competitor gap analysis
2
Brief

Brief creators on intent

Each creator receives an Intent Brief — structured to answer a specific buyer question with authentic, search-optimised content. Not a product brief. An answer brief.

  • Target query + hook structure
  • SSO-optimised script framework
  • Comment seeding for recommended search
3
Amplify

Boost what converts

High-performing intent content gets amplified via TikTok Spark Ads — preserving social proof in comments while extending reach to in-market buyers.

  • Spark Ads on creator originals
  • Affiliate-to-search loop activation
  • Conversion tracking via MyTelescope
Why Answerz
Campaign vs Engine
Most influencer work is a campaign. Answerz builds an engine — content that compounds and keeps converting long after posting.
Dimension Standard influencer campaign Answerz Intent Engine
Goal Reach & brand awareness Conversion at evaluation stage
Content type Discovery / entertainment Intent answers & product reviews
Brief Open creative brief Structured intent brief per query
Distribution Algorithm-dependent reach Social search + Spark Ads
Lifespan 48–72 hrs peak performance Weeks to months (search-driven)
Measurement Views, reach, engagement rate Search rank, CTR, attributed sales
Compounds? No — resets each campaign Yes — library grows over time

Ready to own the evaluation moment?

Book a 30-minute discovery call and we'll map the top intent questions buyers are asking in your category — on us.

No obligation. We'll come prepared with your category's live search data.