Intent Creator Marketing
Your buyers
are asking.
Who's answering?
We find the questions driving demand in your category, get creators to answer them, and measure the search demand that follows.
We get your Answerz found.
We're a creator agency first. Six years, two continents, and the network to answer at scale — not a search shop learning to brief creators.
Recent campaign work
In a zero-click world your buyers
aren't looking for your website.
They're looking for Answerz — and they'll take them from whoever provides them. This is what ours look like.
Not a showreel. Every asset is built to be retrieved — the question spoken in the first three seconds, on screen, and in the caption. If a platform can't categorise it, it won't distribute it.
Search stopped being a place.
It became a behaviour.
It didn't move — it multiplied. People now run separate searches on separate surfaces for separate reasons, and most brands are measured on one of them.
eMarketer · Social Search Usage & Trends · 2025
AI and Search shortlist you. Retail shows them the price. Social and Video decide it — because that's where a human answers the question. It's also where most brands aren't.
of TikTok users search for more information after seeing affiliate content.
Affiliate content is the most commercial thing on the platform — and three quarters still leave to go and check. If they verify after that, they verify after everything.
TikTok
Interactive
See the gap
in your category.
Four brands, four different failure modes. Same demand, same five surfaces — completely different answers to who's winning them.
We're not an SEO agency
having a go at content.
Everyone in this category is arriving from search and learning creators. We arrived from creators and learned search — and those two journeys are nothing like the same length.
The frameworks are published. The tools are off-the-shelf. Any competent team can learn to read demand.
Roster, briefing, contracting, rights, usage, paid amplification, measurement. You can't download it.
A search agency can tell you what your buyers are asking. Answering two hundred questions a month, in five markets, takes a machine — and that's the part we already built.
"Tribeez has become a strategic partner in helping us execute our content creator strategy."
"Their tools and database make all the difference — creators turned content around within 24 hours."
"Constantly refining our influencer strategy and metrics, and delivering results for our brand."
The questions we get asked
in every first meeting.
Not one of these has a clean answer without measurement. That's what the Answerz Gap is for.
- How do I know if creator spend actually did anything?
- We get views. Why don't we get sales?
- How many creators do we actually need?
- Should we pay per post, or on affiliate?
- Which of our creators are worth renewing?
- Why does this work for our competitor and not us?
- Are people searching for us on TikTok at all?
- Why does a competitor come up and we don't?
- How do you even rank on social?
- Do hashtags still matter, or is it captions now?
- Should we be on Reddit? Pinterest?
- Our content is good — why can't anyone find it?
- Does ChatGPT know our brand exists?
- How do we get cited inside an AI Overview?
- Why does AI recommend our competitor?
- Do we need to hire someone for GEO or AEO?
- What happens when the AI gets us wrong?
- Is any of this measurable, or is it guesswork?
- Traffic is down but sales are flat. What's happening?
- If nobody clicks through, does the website still matter?
- How do we measure something that never reaches our site?
- Our CAC keeps climbing. Where's the leak?
- Who owns this internally — brand, performance or SEO?
- What do we stop doing to pay for it?
Recognise most of these? Then you already know where the gap is.
Talk to us about your categoryOur answer is Answerz.
Find the Gap. Build the Bank. Watch the Share.
Two-week diagnostic. What you're not answering, and who is.
Creator answers, made and amplified. A set number every month.
One number, reported monthly, across all four surfaces.
When they go looking
for proof — are you there?
Tell us your brand and category. We'll come back with the questions your buyers are asking — and who's answering them right now.
Or get your free Share of Search number first — no sign-up, 30 seconds.
What Our Clients Are Saying
“From the moment we contacted Tribeez, their team was attentive, knowledgeable, and professional. They took the time to understand the brand and goals and crafted a customised approach that exceeded our expectations.”
— Joe Public | Creative and Client Service Team
“What a pleasure to work with Tribeez. The enthusiasm and expertise of the team shines through, but it’s their tools and database that make all the difference. Tribeez was able to present, get approvals and inspire the creators to turn content around within 24 hours! Our client was impressed and we have used them ever since.”
— Joanne Scholtz | Digital Strategist PHD Media
“Tribeez has become a strategic partner in helping us execute our content creator strategy. They are very knowledgeable about the SA influencer and content creator landscape and this, coupled with the powerful and insightful Tagger platform, has produced results beyond our expectations.”
— Kalliebree Keynerd | Digital Marketing Manager IMEA Nando's South Africa
“Tribeez has proven to be a highly responsive team, constantly refining our influencer strategy and metrics and delivering results for our brand. I particularly enjoy that they keep the bigger picture in mind, and our relationship with them is built on improving and succeeding together. Tribeez team regularly provides us with its roundup of trending digital activity from around the globe, providing a meaningful snapshot of relevant news through their Newsroom product.”
— Nicky Mitchell-Coyles | Head of Marketing Value Division at The FIX, Exact, Sneaker Factory, RFO
“As a boutique creative agency, we love partnering with Tribeez because of the care they offer, with personalised solutions that help us create magic for our clients when partnering with local content creators.”
— Megan Kozlowski | Better Best Agency Co-Founder & ECD
