Vibez & Answerz

Turning Discovery into Conversion

The Uncomfortable Truth: Margin is Leaking

Direct bookings are shrinking. OTAs are winning.

Every booking pushed through an OTA quietly erodes your profit and the balance of power has already shifted away from hotels.

Key Points

  • OTA commission range: 15–30%
  • Direct booking vs OTA margin comparison
  • Simple equation: Direct booking = Profit

Calculate Your OTA Loss

See exactly how much margin you're losing to OTA commissions. Enter your details and discover your recovery potential.

The market has changed (but hotel websites haven't)

Peoples are overwhelmed by inspiration
Looking for "shortcuts" to bypass the noise

Economics – OTA : Easy to compare
Cultural – Social search : Find answers for me
Tech – AI : Personalized starting point
  • Behaviour shift: TikTok / Reels / YouTube / Search → website
  • Comparison:
  • Guest mindset: "Can I picture myself there?" What's the vibe?
  • Hotel site: specs, galleries, maps

UGC is a decision layer not just "inspiration"

Today's consumers are looking for ...

  • Real people
  • Real answers to their questions
  • Real experiences – The good & Bad

Guests don't need more 'dreaming' & inspo…

they need vibe check & answers.

Rooms, noise, breakfast, location – objections...answered by real guests.

  • What's the room really like?
  • Is breakfast worth it?
  • Is it good for couples / families / business?
  • What's nearby?
  • Is it quiet?

From static brochure to Brand-Led Performance Hub

Consumer-centric experience
Curated with decision worthy content

Shows the vibe travellers are looking for

Answers planning questions that unlock decisions

Connects content directly to booking

Benefits

  • Consumer centric - Saves time - vibe check, explore plan, all in 1 place.
  • More time on site, deep engagement, strong intent signal
  • First-party data - Powerful retargeting signal for media spend
  • Know exactly what content is driving conversion and optimize

"No conversion impact"
is a measurement problem

Invisible content can't influence
measurable outcomes.

Failure points checklist:

  • Buried below the fold
  • Static imagery
  • No attribution
  • No funnel ownership
  • No control over curation & content

If These Were Solved,
You'd Expect:

  • Higher first-time conversion
  • Greater confidence for the 'in the consideration phase customers'
  • More time spent on website
  • A clearer premium justification without price pressure