Tribeez · SOSEO Brand Audit
This brand thought Google
was their search channel.
It's one of five.
We ran a full SOSEO Discovery Audit on a South African skincare brand. Real data, live signals, all five platforms. The brand is redacted. The numbers aren't.
Brand identity redacted · South Africa · June 2026
35,900
total monthly brand searches across all platforms
66%
of those searches were invisible to the brand
5
platforms with significant brand search demand
0
creator briefs structured to intercept search intent
The finding
The search demand they
didn't know they had
didn't know they had
Brand A was tracking Google. That's standard practice. The problem: Google represents just 34% of their actual monthly consumer search demand.
Total monthly search demand · all channels
35,900/mo
Channel split
Google
34%
YouTube
33%
TikTok
22%
Perplexity
6%
Pinterest
5%
23,800 monthly searches were happening on platforms where the brand had no content strategy, no creator presence, and no visibility.
Google
12.1k
34% of total
The only channel being tracked
YouTube
11.9k
33% of total
Nearly matches Google — no brand content
TikTok
8.0k
22% of total
Fast-growing · zero creator strategy
Perplexity AI
2.1k
6% of total
↑ Growing fast · emerging channel
Pinterest
1.8k
5% of total
Visual discovery · untapped
Brand A was tracking 12,100 searches a month.
The real number was 35,900.
They were making strategy decisions on 34% of their data.
Competitive demand landscape · South Africa
Where they sit against
the competition
the competition
The same audit was run across four competitors. The results revealed where Brand A leads — and where the gap is.
| Brand | TikTok | YouTube | Total demand | ||
|---|---|---|---|---|---|
| Competitor A Global | 22.2k | 14.7k | 21.9k | 3.4k | 62.2k |
| Brand A This brand SA | 12.1k | 8.0k | 11.9k | 1.8k | 33.8k |
| Competitor B Global | 12.1k | 8.0k | 11.9k | 1.8k | 33.8k |
| Competitor C SA | 2.1k | 1.4k | 2.1k | 317 | 5.9k |
| Competitor D SA | 1.3k | 860 | 1.3k | 200 | 3.7k |
▼▼▼
Key signals from the audit
What the data actually revealed
66%
of brand search demand was invisible
23,800 monthly searches were happening on channels the brand had never measured — with no content, no creators, and no strategy in place to intercept them.
390
product-intent searches per month — unanswered
One product question alone generated 390 Google searches/month. No creator content existed to intercept the question. Someone else answered it.
320
purchase-intent signals — unactioned
320 monthly searches asked where to buy the brand's vitamin C. Pure purchase intent. The brand had zero content to capture a single one.
+243%
category growth — no one owns it yet
A product subcategory grew 243% in Google search volume since 2022. No competitor has creator content in this space. First-mover advantage is still open.
Tied
with a global brand — on every channel
Brand A matched a competitor with international marketing budgets across Google, TikTok, and YouTube. With structured creator content, this lead could be extended.
5–10×
ahead of all local SA competitors
Against South African competitors, Brand A's total search demand was 5–10× higher. The primary competitive target is the global benchmark — not the local market.
Your brand · Your numbers
What would your audit
actually show?
actually show?
Every brand in your category has a number like this. Send us your details and we will run yours.
Back to Answerz
48-hour turnaround · Full multi-channel report · South Africa market