Share of Search = Share of Sales
Your share of search today is your share of sales tomorrow.
The brands buyers search for are the brands they buy. So the real question is simple: when your buyers go looking, do they find you?
Free · live · no sign-up — your number in about a minute.
Proven, not a theory.
Binet's IPA research: the category search you own today predicts the market share you win 3–18 months later.
Measured against your rivals.
Your pull versus the competitor set. Yours is in the bonus below.
But it only counts your name.
It misses everyone who doesn't know you yet — the ones typing a question, not a brand.
of Google is unbranded — questions, not brand names (Ahrefs, 332M queries). Whoever answers wins the buyer.
Your Answerz Share · live
Are you the answer to what your buyers ask?
We pull the real questions people ask about your category on Google right now, and check whether you come back as the answer. Free, live, no sign-up.
Your buyers are asking…
See the rest of the questions — and how you rank on each.
We'll email you every question this scan found for your category, scored one by one: where you show up, where you don't, and which domains own each answer today. Plus your live Share of Search against your competitor set. Arrives within 24 hours.
This is a sample, not the whole category — the complete sweep is the Answerz Gap, and it's the paid step.
Check your inbox
The questions this scan found, your ranking on each, and one sample AI-citation creator brief are being put together now — they'll land in your inbox within 24 hours.
Want it walked through live? Book a callThis is the tip of the iceberg.
We run our own Answerz tech across your whole category — a full Answerz Gap analysis of every question your buyers are asking and who owns each answer today. That becomes your Answerz Bank: a run of creator answers built against real demand, so you become the most discovered brand in your category.
Answerz Share
One number. Of the questions buyers ask, how many do you come back as the answer to.
Answerz Gap
The full category sweep — every question, every surface, and exactly who owns each answer today.
Answerz Bank
Real creators answering them, month after month. Questions answered, not posts delivered.
Here's your live Share of Search
The outcome metric from step 1 — the one Les Binet showed predicts share of sales. Your Answerz Share (above) is the input that moves it.
This is what an answer looks like
Every clip answers one real buyer question — a creator, to camera, with the product.
Want Answerz working for your brand?
We'll map the questions your buyers are asking, show you who owns those answers today, and put real creators in front of them. Twenty minutes, and you leave with your full 5-surface Answerz Share either way.