Your brand has an
intent gap.
Most brands don’t know it.
We audited a leading beauty brand. 58,400 monthly searches. 74% of buying intent was invisible to their creators. Here’s what we found.
searches
invisible
matched to intent
What happens when creator briefs ignore search intent
Consumers search before they buy — on Google, TikTok, YouTube, Pinterest. What they type tells you exactly what they need to see. Most creator campaigns ignore this entirely. The intent gap is the distance between where buying intent lives and where your creator content exists.
The brand wasn’t invisible because of bad content — they were invisible because their creators were briefed on product features while consumers were searching for solutions.
Tribeez Social — Intent Gap PlaybookFind your brand’s
intent gap.
We’ll map where your buying intent actually lives across search and social — and show you exactly which creator briefs are missing it.
A consultant will be in touch within 48 hours.